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Abstract
Purpose
of the Research: This
paper explored whether current external stimuli-focused
marketing strategies can be enhanced with greater emphasis
on the external stimulus of Education and career
aspiration and peer and parental encouragement and nursing
student’s enrolment choice, were dissected and examined.
Key
Words: Nursing,
Education and Career Aspiration, Socio Economic Status,
Personal Ability, Peer and Parental Encouragement,
Student’s Choice
Design/methodology/approach:
1200 students were invited to participate in the
study. 798
students responded to the invitation by completing a
self-administered survey.
Findings:
The findings indicate that i) education and career
aspiration, ii) socio economic status, iii) personal
ability and iv) peer and parent encouragement have
significant influence in the selection of a nursing
tertiary education in Singapore.
Originality:
This paper contributes to the literature by being the first to examine
factors that influence student’s enrolment choice of a
nursing tertiary course in Singapore.
Category of paper: Research Paper
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